Good Accounting Helps Your Business Succeed!
- April Feller
- Aug 22
- 2 min read

According to the U.S. Bureau of Labor Statistics, the overall survival rate for small businesses is approximately 80% after one year, 50% after five years, and 35% after ten years. While these numbers apply to all small businesses, the reasons for failure are often directly related to poor financial management—the very service that accounting and bookkeeping firms provide.
Common Reasons for Business Failure 📉
The primary reason most businesses fail is a lack of financial literacy and poor money management. A study by U.S. Bank found that 82% of small businesses fail due to cash flow problems.
Key Mistakes that Lead to Failure
Poor Cash Flow Management: Many businesses fail not because they're unprofitable, but because they run out of cash. This can be caused by late payments from clients (accounts receivable), poor budgeting, and a failure to understand their true financial position. For a bookkeeping firm, this could mean not billing clients on time or mismanaging their own operating expenses.
Inadequate Accounting and Bookkeeping Practices: It's common for business owners to lack confidence in their accounting skills. This leads to common errors like:
Misclassifying expenses: Incorrectly categorizing business costs can lead to inaccurate financial reports and tax filings.
Ignoring bank reconciliation: Failing to regularly match bank statements with internal records can lead to undetected errors and fraud.
Mixing personal and business finances: Commingling funds makes it nearly impossible to track a business's actual financial health.
Not using professional software: Relying on manual processes like spreadsheets can lead to human error and inefficiency.
Lack of a Clear Business Plan and Market Need: Without a well-defined business plan, including financial projections and a target market, a business is likely to flounder. A significant number of startups fail because there isn't a sufficient demand for their product or service. Even an accounting firm needs to identify its niche and prove its value to clients.
Compliance and Tax Issues: Incorrectly filing taxes or failing to keep up with changing regulations can result in penalties, fines, and legal troubles. This is a significant risk for both the accounting firm and their clients.
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